Our new logo
The most fundamental visual element of a brand
identity is its logo. The new United Way logo
signals a new approach to the future while
preserving a heritage of our past – the rainbow of
hope, the hand of support and the person as a symbol
of humanity. You may not take the pieces of the logo
apart; it must be used as a unit.
The full version of
the United way logo should be used whenever
possible. A one-color logo (blue or black) is
available for professionally printed pieces. Logo
may not be printed in colors other than blue
(PMS287) or black. When in doubt, use black. There
is a special-use version of the logo. Please call
for permission to print this version of the logo.
These logo images
are formatted as .JPG (JPEG) files and can be
imported and resized in many different layout
programs. To download these logos:
1. Select from
the list below.
2. Artwork will appear in separate window.
3. Click on artwork and hold on the linked image
until you see a pop-up menu. (PC users click
right mouse button and hold).
4. Select "Save target as..." and select where
you would like the file to be saved. The "Save
as Type" field should display JPEG (*.jpg).
When resizing the
logo: (Do not reduce the width of the United Way
brandmark to less than .75 inches for print or
special usage or 1.25 inches for screen
applications.)
• Insert the
logo into the document.
• Click on the logo. A box will appear around
the logo.
• Hold down the shift key.
• Click on a corner of the box and drag the
mouse until the correct size is achieved.
In lieu of the
logo, you may use:
A United Way Community Partner. (Use Arial font with
United Way in bold.)
Any questions on use of the United Way logo, please
call Linda Kaufenberg at 479-782-1311.
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